Polish Trade Finance Symposium

Client

MERGE Events, London

Event

15–16 May 2024, Warsaw

Role

Business Development Manager

Scope

Logo, identity, sponsor decks, marketing strategy

A finance conference doesn't have to look like one. I gave MERGE an identity loud enough to stand out in a room full of bank logos.

I built the logo, the lime-on-ink palette and the deck system, then used it to sell: programme and sponsorship decks, partner outreach, and a marketing strategy from launch to post-event. Partners included ICC Poland, the Polish Chamber of Commerce and the British Polish Chamber of Commerce.

Delegates

200 at the first edition, the first international trade finance symposium in Poland

Since

An annual series in Warsaw, Doha and Nairobi